Location Marketing
The economic environment around you is changing fast. In this evolving landscape you want to remain attractive for already established companies, but also to offer a strong proposition for new economic activities. To position your region, city or location as an interesting place to do business, it is critical to have a solid marketing strategy and a comprehensive, focused marketing plan.
After a sharp decrease in 2023 with 26% of the take up of logistics real estate in 11 European markets, the take up in 2024 will stabilize. This is one of the conclusions of two studies Buck Consultants International / BCI Global published this morning.
In an exclusive report, the expert team at Netherlands-based BCI Global takes a close look at two dozen ‘out-of-the-box’ cities for future software development and support centers.
We conduct location marketing projects on different levels:
- City
- Regional or National
- Technology cluster
- Business or science park
For attracting and retaining companies in(to) your region or specific location it is not sufficient to offer excellent connections, business locations, business friendly regulations or a world class university. You need to actively assess the main requirements of specific target groups, address them and be able to offer tailor made solutions. One of the main decisive factors in location decisions nowadays is access to talent. What solution can you offer to established companies with expansion plans and to new investors?
Based on our extensive experience in working with corporates in their location selection projects we can support you in identifying the main assets you have (why should companies have your region on their radar as a potential future location?), addressing the main elements where your business climate could improve and in understanding which specific target groups have the strongest fit with the value proposition of your business location, city or region, campus, or science park.
- How can you improve your competitive positioning?
- What is the feasibility of specific (newly developed) value propositions you want to present to potential investors?
- What is the best route towards implementing (new) value propositions?
- How to develop a comprehensive marketing plan?
