What is the best marketing approach for targeting logistics companies and large manufacturers to set up shop in the Limburg region?Project summary
Locate in Limburg is a regional development organization focused on attracting foreign investments. One of their main targets is logistics. Within the logistics sector several target groups are relevant: dedicated logistics companies (3PL’s), but also manufacturing companies that are looking for a warehouse to deliver to European stores or end consumers (e-Commerce).Method
Phase 1 - Detailing the marketing approach
Phase 2 - Developing a Value Proposition i.e. zooming in on the specific capabilities the region has to offer in relation to the specific needs of target group companies
Phase 3 - Preparing databases of companies that – given their phase of development and forecasted growth path - are expected to invest in a new warehouse location
A detailed marketing approach for selected target groups, a value proposition that is a strong marketing tool for targeting companies, and a database of relevant companies to approach.