A marketing plan for real estate starts with an insight in the target groups and the selection of the appropriate mix of marketing instruments. Marketing with unlimited budgets is easy; however most locations/organizations have limited budgets for marketing and therefore require highly effective targeted approaches. Key elements are smart identification of potential target groups and their specific requirements, direct marketing focused on the targeted segments as well as creatively using (traditional and new) media.

Real estate marketing plan & BCI advice

BCI supports developers, investors, city and regional authorities with:

• Analysis of Strengths, Weaknesses, Opportunities and Strengths (SWOT)
• Development of marketing strategies
• Identification of specific target groups
• Development of value propositions
• Compiling detailed marketing plans: which target groups to be approached with which instruments? Timing? Organization? Budget?

Clients

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