Real Estate Marketing Plan

A marketing plan for real estate starts with an insight in the target groups and the selection of the appropriate mix of marketing instruments. Marketing with unlimited budgets is easy; however most locations/organizations have limited budgets for marketing and therefore require highly effective targeted approaches. Key elements are smart identification of potential target groups and their specific requirements, direct marketing focused on the targeted segments as well as creatively using (traditional and new) media.

Real estate marketing plan & BCI advice

BCI supports developers, investors, city and regional authorities with:

  • Analysis of Strengths, Weaknesses, Opportunities and Strengths (SWOT)
  • Development of marketing strategies
  • Identification of specific target groups
  • Development of value propositions
  • Compiling detailed marketing plans: which target groups to be approached with which instruments? Timing? Organization? Budget?


Learn more about Real Estate Marketing Plan?

  • Bouwinvest – Analyses of new markets
  • Municipality of Amsterdam – Economic Vision South-Axis
  • Municipality of Delft – Offices real estate strategy
  • Municipality of Den Haag – Offices strategy
  • Municipality of Den Haag – Offices development program Masterplan Beatrix Quarter
  • Municipality of Eindhoven – Vision on Eindhoven Central Station area
  • Hewlett-Packared – location analyses of international back offices
  • ING Real Estate – Investment strategy for office developments in medium- to large cities 
  • ING Real Estate – International comparison of prime office locations
  • Microsoft – Real estate strategy for a Technical Support Center
  • MN – Investment strategy for offices in The Netherlands
  • Novartis – location selection for a pharmaceutical factory
  • NS – Business cases railway areas
  • NS – Strategic vision on Amsterdam Central Station area
  • Prologis – Investment strategy for logistics real estate in European regions
  • Rabo Bank – Investment vision for real estate