Corporations are continuing to push into new markets in search of expansion opportunities, and one of the last frontiers for many firms is Africa.
The world’s second-largest continent offers abundant opportunities for international corporations looking for low-cost operations, as well as the chance to tap into a growing consumer market. Yet corporations first need to maneuver significant hurdles to doing business in Africa. Chief among them are political, financial and economic risks, poor infrastructure and a real estate market that is both expensive and lacks transparency.
Source: Africa's many emerging markets