The e-commerce landscape is changing rapidly. Amazon recently acquired Whole Foods to gain access to the Food retailing, Alibaba signed a deal with Singpost for E-commerce activities in South East Asia and this year’s online sales of Singles Day in China was substantially bigger than Black Friday and Cyber Monday combined. On the store front, many retailers have been shutting down stores as a result of declining sales due to the shift towards digital. This shift will be accelerated by the disruptive generation of millenniums who have grown up in the digital era and will drive consumerbehavior in the near future. Both brand owners and retailers need to understand these dynamics and prepare themselves for a next generation cross border e-commerce.

Source: Article Logisym Magazine

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